Y es que esta edición especial de ‘El futuro no es nuestro: nueva Narrativa latinoamericana’ está impresa en una tinta que desaparece en contacto con el aire y la luz entre dos y cuatro meses tras la apertura del envase que lo protege.
¿Cuántos libros has comprado que aún no has abierto? ¿Eres consciente de lo que probablemente te estés perdiendo? Pues para que eso no te ocurra, la editorial Eterna Cadencia y la agencia argentina DraftFCB han reeditado esta obra de jóvenes promesas de la literatura en este formato tan original para que, tal y como explican ellos mismos, nos veamos presionados a leerla rápidamente.
Una idea que ha sido bien recibida en todos los ámbitos y que ha tenido su máximo reconocimiento hace unos días al ser premiada con el león de oro en el Festival Internacional de Cannes.
the book that can't wait is printed in disappearing ink
'the book
that can't wait' ('el libro que no puede esperar') is printed in ink that
begins to disappear when the book is opened for the first time
'the book that can't wait' ('el libro que no puede esperar') is a literary work printed with ink that completely disappears within two to four months
of opening the package, urging purchasers to actually completely read the book shortly after they buy it. the project was developed by argentinian
small publishing house and bookshop eterna cadencia in collaboration with the buenos aires office of creative agency draftFCB, for an anthology
'we wanted to make a book that was a message in itself, that encourages us to read those authors, before their stories disappear for real, right before our eyes.'
'books are very patient objects. we buy them, and then they wait for us to read them. days, months, even years. that’s OK for books, but not for new authors.
if people don’t read their first books, they’ll never make it to a second.'
'the book that can't wait' ('el libro que no puede esperar') is a literary work printed with ink that completely disappears within two to four months
of opening the package, urging purchasers to actually completely read the book shortly after they buy it. the project was developed by argentinian
small publishing house and bookshop eterna cadencia in collaboration with the buenos aires office of creative agency draftFCB, for an anthology
'we wanted to make a book that was a message in itself, that encourages us to read those authors, before their stories disappear for real, right before our eyes.'
'books are very patient objects. we buy them, and then they wait for us to read them. days, months, even years. that’s OK for books, but not for new authors.
if people don’t read their first books, they’ll never make it to a second.'
until it
disappears, the first application of the new ink offers an anthology of
emerging latin american authors
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